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0% discount and 100 % quality

Beige is the new black

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Beige is the new Black!

While many brands are now competing for customers’ attention with their colorful, loud, super, mega discount offers, we, like every year, have decided to stay beige and unusually quiet for our standards. Because beige is not only our company colour; on Black Friday it also represents our stand against overconsumption. That's why we are turning Black Friday into Beige Friday – with 0% discount and the usual 100% quality!

KoRo discounts! Only with a good reason! When we add products to our sales category, it's only for good reasons! There might be an approaching best-before date (we don't want food to end up in the trash), or we might have produced too much and inventory levels are therefore too high. The latter rarely happens thanks to good planning, but when it does, we consciously reduce the number of products in question.

Black Friday in numbers

The impact of Black Friday on our environment is immense. Here are listed just some negative key facts about the shopping event:

  • 400,000 tons of CO2 are released into the atmosphere in Germany only due to Black Friday purchases.
  • During Black Friday week, increased transport creates 94% more exhaust gases than during a normal week.
  • Approximately 80% of the items purchased during the Black Friday sale end up in the trash – due to poor quality or lack of interest.

KoRo answers questions

Why we are not participating in Black Friday, what the 5% discount codes are all about & much more: answered here by our CFO Daniel.

Black Friday in numbers

The impact of Black Friday on our environment is immense. Here are listed just some negative key facts about the shopping event:

  • 400,000 tons of CO2 are released into the atmosphere in Germany only due to Black Friday purchases.
  • During Black Friday week, increased transport creates 94% more exhaust gases than during a normal week.
  • Approximately 80% of the items purchased during the Black Friday sale end up in the trash – due to poor quality or lack of interest.

KoRo answers questions

Why we are not participating in Black Friday, what the 5% discount codes are all about & much more: answered here by our CFO Daniel.

Black Friday? Not our thing!

In order to distract you from the consumeristic craze around you, we have collected a few lovely things you can do instead of shopping.

  • Call your grandparents
  • visit a local flea market
  • go to the cinema
  • bake cookies for your loved ones
  • DIY some Christmas decorations
  • read a good book
  • clean out your closet
  • go to the indoor pool
  • explore a new corner of your city
  • listen to your favourite podcast
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